Our Story

Magia was founded in 1998 in Perth Western Australia as SDS Group and has been an Oracle Partner since 2006.  Primarily focused on Oracle BI solutions, we expanded into Oracle ERP solutions from 2004 until 2013 when the focus shifted to Oracle Cloud technologies.  Magia was formed in 2015 in the UK and US and the merging of these organisations with the Australian Magia entity has resulted on the brand as it is today.

BI Solutions
ERP Expansion
Oracle Partner
ERP & Managed Services
Cloud Certification

Our Values

At Magia, we maintain our enviable reputation with our customers, partners and vendors by maintaining our standards constantly against our eight key areas of focus.  We aim to foster and develop a corporate culture and a reputation which harnesses following eight values:


One of our key differentiators is the value for money we offer to our customers.  We are known for efficient and cost-effective delivery.  At Magia, we consider delivering value a priority and an expectation


Integrity is the foundation of trust and the keystone of our corporate culture. We at Magia pride ourselves at consistently operation with honesty, integrity and an open disposition.


Our aim is to be the very best at what we do.  We do not try to be a jack-of-all-trades, we carefully select a set of skills we believe are relevant and in demand in the market.  We then ensure that our staff have the very best training, experience and expertise.

Local Presence

Our customers appreciate is our local Australian presence. Primarily based in Perth, we also maintain resources in Sydney, Melbourne and Canberra. Additionally, we have offshore and near shore resources readily available.


We focus on delivery as the core of what we do.  With every undertaking, our goal is to ensure efficient, time-effective, cost-effective delivery of a quality outcome for our customers.  We are always aiming to deliver more efficiently and more effectively than the time before.


Tied closely to our focus on specialisation is our focus on supplying the market with a team of carefully selected individuals who have the credentials, implementations & certifications behind them to ensure we can maintain our high standard of delivery.


As an Oracle ISV (Independent Software Vendor) we at Magia are always looking to apply the latest technology in new and innovative ways to develop and enhance the offerings we bring to market.


We focus on what we do best.  We believe that working collaboratively with our partners, who are the leaders in their areas of expertise, we can leverage each organisation’s core competencies to maximise our delivery capability for our customers.

Our Management Team


Steve Solomon

Chief Executive Officer

Steve has over 20 years of Executive, Project Management, Functional & Technical experience across a diverse range of industries, at both a small and large corporate level. His strong business analysis skills along with a diversified knowledge of business systems and their processes make him an excellent leader and decision maker. His proven record in delivering key business solutions to a wide range of industries has helped lead Magia to success in multiple countries over a number of years.


Chris Hinds

Chief Operating Officer

Chris has extensive experience in delivering business growth, solution delivery and business transformation via successful adoption of technology.  Always ensuring customer satisfaction through successful delivery of measurable return on investment is key to Chris’ success.  Chris has operated in a wide variety of industries over his 20 year career and has delivered a variety of applications, platform and infrastructure solutions for his customers. He now heads up the Australian Magia operations as Chief Operating Officer and will be expanding upon his proven track record for success.


Peter Crew

Chief Technology Officer

Peter has worked for over 20 years exclusively with Oracle technologies.  Innovation and creativity with the application of technology to suit business needs is his strength, in addition to an inherent understanding of Oracle technologies at all levels.  Peter has a strong background in mining and local state and federal government among many others.  He leads up the Magia tech and innovation practices and is always striving to leverage the latest technology for intuitive business solutions.


Paul Job

Key Account Executive

With over 20 years in the IT industry invested in Oracle Application Products and Technologies, Paul brings an immense wealth of knowledge to the Magia Team.  Paul owns project delivery and brings project and solution rigor to the Magia Australia practice.  Previously having worked at Oracle, Paul now heads the technical team as Delivery Manager

John Hall

Business Development Manager

John brings 20 years of sales and account management experience to the Magia Team. He has held previous roles in the San Francisco Bay Area/Silicon Valley, and has had significant exposure to start-up environments and emerging technologies. In addition, he has been responsible for managing major accounts such as VISA, Nike, Intel, Costco and Weyerhaeuser. John has a deep understanding of the needs and drivers of both innovative and nimble start-ups, as well as firmly established, large corporates.


Grant Atkinson

Operations Manager

Grant heads up our Operations Team and is a proven asset in providing excellent service to both our on premise and cloud-based clients.  Grant delivers a variety of our customers support and maintenance needs via our skilled operations team.  With over 15 years’ experience with Oracle Applications Products and Technologies, he brings a wealth of knowledge and experience to the team.

Peter Williams

Business Development Manager

Peter prides himself on energizing both customers and teams to greater outcomes and brings Magia over 20 years’ experience in IT specifically as a  SaaS Sales/Services Manager. As an International Entrepreneurial Executive with Business Development and  Account Management experience in delivering growth, solution sales and go-to market strategy. He has successfully helped mid-market, enterprise retailers and brands with e-commerce, Online Marketplaces, SaaS, PaaS and Digital Marketing services. He has a broad knowledge of e-commerce, SaaS, PaaS and the Australian and International retail industry and will be accountable for driving product leadership, growing market share, and building more successful relationships with customers in the Australian and New Zealand markets.

Our Customers

Our Partners


Since our inception in 1998, Magia have delivered exclusively Oracle business solutions to our customers. We have been an Oracle partner since 2006 and hold maintain a growing number of Oracle technology, implementation, support and specialisation certifications.


Magia and PrimeQ collaborate on delivery the highest quality outcomes for our customers who require a solution that harnesses the capabilities of Oracle ERP Cloud in addition to Oracle CX and Policy Automation


Magia and Nextgen Distribution have maintained a strong relationship over many years. Our valued partner provides us an excellent vendor engagement model for our Oracle licence sales and renewals.


We at Magia believe NeoData are the go to organisation for Oracle BI Cloud solutions.  We direct our customers to the talented team at NeoData for all things BI.  We have developed a sound strategic relationship with the team and are always happy to collaborate.


Juris analyse laws and regulations that are relevant to an organisation and visualise them in one overview. In doing so, Juris supports with information issues, quality improvement projects or implementations. Juris’ unique process enables Magia to manage complex Policy Automation projects with less cost and risk


Visuall allows organisations to model processes and legislation plus business risks or complex documents, such as a service portfolio. Visuall works in multiple dimensions and provides a completely new way of looking at complex processes and legislation


iOmniscient provides state-of-the-art facial recognition and video analytics technologies leveraging AI to a range of industries from Oil & Gas to Smart Cities


Fusion5 delivers world-class ERP, CRM, HR & Payroll, ITSM, Managed Services, and Cloud solutions from a range of vendors, including Oracle. Magia works with Fusion5 to support customers who have field service requirements for implementation and support